Soumini Sridhara Paul leads Hungama Artist Aloud, a talent and independent content platform, and Hungama Kids, a platform for kids across age groups.
Launched in January 2010, Soumini has spearheaded the set-up of Hungama Artist Aloud, South Asia’s premier digital platform for established and new talent with independent audio and video content along with a dedicated team. She is also Head of Operations and Content Development for Kids and other channels on YouTube. Additionally, she also leads special content creation and event IP projects for Hungama including brand solutions and CSR initiatives.
She is a versatile, end-to-end, strategic brand custodian having experience of building start-ups from inception involving conceptualization, brand building, operations and revenue. She has over 2 decades of experience in the entertainment industry including television and digital media across music, talent, animation, fiction, and non-fiction categories, with exposure to the global market. She has also received 3 Woman Leader Awards between 2018 and 2021.
She has over 25 years’ experience as a Pop Artist and Artist Manager as well as assignments with Channel [V] including Bollywood, Independent and International talent and Universal Music including album launches and promotions and artist relations.
As a hobby, Soumini has been dabbling into writing for the last 5 years and Disha The Challenge is her first ever-published work through Partridge. She has several authored articles to her credit on established publications where she expresses her thoughts about the industry. She started her artistic stint as a singer almost 25 years back but chose to work in other aspects of the industry to build something that would change the face of talent and independent content space.